This market research report presents a detailed segmentation of the global bath and shower products market by product type (shower, liquid bath, bath additives, and bar soaps) and by retail format (supermarkets/hypermarkets, specialist stores, and drugstores). It provides a market share analysis and projections of the key regions, including Americas, APAC, Europe, and MEA. The key vendors analyzed in this report are Johnson & Johnson, L’Oreal, P&G, Unilever and Colgate-Palmolive.
Technavio’s market research analysts estimate the global bath and shower products market, to grow at a CAGR of around 4% between 2015 and 2019. The rise in living standards and income are also leading consumers to opt for more expensive and aesthetically appealing bath and shower products with different fragrances and effective ingredients. Europe is the largest market for bath and shower products, accounting for 48% of the total market share. The evolving buying patterns of consumers is the primary growth driver of the market in this region. The growing affinity of the consumers towards organic and natural bath and shower products with specific ingredients has helped to boost sales of these products.
The new market research report from Technavio provides a breakdown and analysis of the bath and shower products segments by technology.
“The market is witnessing increase in demand for organic products like organic shampoos, conditioners, and soaps due to the rising issues of hair- and scalp-related problems. Manufacturers have recently developed organic dry shampoos such as Estée Lauder’s Ojon and Pierre Fabre’s Klorane, which absorb dirt and oil on the hair and scalp. These shampoos retain the natural hair oils and saves time and effort on the part of consumers as there are convenient to use,” says Brijesh Kumar Chaubey, Lead Analyst, Consumer & Retail, Technavio Research.
Shower products lead the bath and shower products market, accounting for 70% opf the overall market share. The report predicts this segment to retain its leadership until the end of 2019 growing at a rate of around 4%. This segment includes products such as shower gels, shower creams, exfoliates, body shampoo, mousses, loofah, bath brush, body polishers, and foot scrubs.
The key vendors dominating the global bath and shower products market include Johnson & Johnson, L’Oreal, P&G, Unilever and Colgate-Palmolive. This market is competitive with the presence of well-diversified international suppliers. The competition in the market is expected to intensify during the forecast period, with an increase in product/service extensions, innovations in technology, and mergers. International players are anticipated to grow inorganically during the forecast period by acquiring regional or local players.
A more detailed analysis is available in the Technavio report, Global Bath and Shower Products Market 2015-2019.
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