This market research report includes a detailed segmentation of the global shaving lotions and creams market by product type (aftershave and pre-shave) and by distribution channel (hypermarkets/supermarkets, drugstores, online retails, and independent retailers and discounters). It outlines the market shares for key regions such as the Americas, APAC, Europe, and MEA. The key vendors analyzed in this report are Gillette, Beiersdorf, Unilever, L’Oreal, and Colgate-Palmolive.
Technavio’s market research analysts estimate the global shaving lotions and creams market, to grow at a CAGR of around 7% between 2015 and 2019. Men are becoming more fashion conscious and trying new innovative shaving products available in the market. Europe dominates the global market for shaving lotions and creams, with a market share of around 38%. However, The Americas is expected to gain dominance in the market, thanks to the growing preference for dry shaving which is quick and free from nicks and cuts.
The new market research report from Technavio provides a breakdown and analysis of the shaving lotions and creams segments by technology.
“One of the interesting trends gaining traction in the market is the growing demand for women shaving products. Women shaving their faces has become quite popular in the beauty market. Women have started shaving their facing, not only to remove hair but also to get away with aging problems. Shaving can help fight wrinkles by getting rid of the top layer of skin. For instance, Gillette’s Venus has launched a shaving gel for females called Venus Satin Care in India,” says Arushi Thakur, Industry Manager, Consumer & Retail, Technavio Research.
The pre-shave segment leads the shaving lotions and creams market, accounting for 62% of the overall market share. This segment includes shaving creams, soaps, foams, gels, and oils. The rising awareness about male grooming and the growing corporate culture are driving the growth of this segment.
The major players dominating the global shaving lotions and creams market are Gillette, Beiersdorf, Unilever, L’Oreal, and Colgate-Palmolive. The market is dominated by the key players holding a big share of the market. The vendors in this market are concentrating on innovating new products to maintain their dominance. The market is witnessing the entry of private label brands that provide low-cost shaving products.
A more detailed analysis is available in the Technavio report, Global Shaving Lotions and Creams Market 2015-2019.
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