Big data and social networks are contributing to increased traffic and changing the traffic pattern, which cannot be handled by traditional networks and their operational models.
To overcome this issue, performance and scalability need to be improved with cloud storage solutions that can provide flexibility and ease of access to databases.
Social Networking and Big Data: a Match Made in Heaven
Social networking sites are beneficial to both buyers and sellers and help reduce transaction time and cost. Social media channels such as Facebook, Twitter, Pinterest, and Instagram are helping retailers in advertising, promoting, and driving sales.
Unfortunately, enterprises and end-users alike are consuming more data than ever before, so while social networking and big data pair perfectly, there is still a huge unmet need for public and private cloud storage.
The Big Data Boom
Public and private cloud storage solutions have gained importance because of the increased volume of big data. As the majority of data is unorganized, cloud storage solutions enable an organization to process, store, and deliver data on time, thereby increasing the applications performance.
The software automates the data across all systems and gives proper commands so that the data are maintained in a proper manner and can be accessed at any times from any location or geography. This helps an organization to access important data and make timely decisions regarding business needs.
Smartphones and Tablets: Fuelling the Fire
The adoption of smartphones and tablets has grown exponentially in the last few years. As a result of this, the need for storage space in the cloud infrastructure has increased. As these devices have limited storage capacity and have growing data, more storage space is needed over the cloud infrastructure. End-users are storing their data such as photos, emails, music, and videos over the cloud storage infrastructure.
Various cloud storage solution providers are also providing on-demand storage services at very low prices or even free, depending on the storage requirements. The flexibility of accessing end-user content from any location independent of the end-user location of devices is enabling high demand for cloud-based storage services.
