The growing number of restorative / cosmetic dental procedures like invisible orthodontics is a testament to the fact that oral health and dental aesthetics are gaining popularity and importance. Regarded as an excellent alternative to metal braces, invisible aligners, and regular orthodontics, invisible orthodontics are custom-built for a tight fit and are typically made for individuals who have mild to moderate teeth crowding and small spaces in between teeth. With advancement in healthcare and greater awareness about the importance of oral health, the demand for invisible orthodontics has increased. According to analysts at Technavio, the global invisible orthodontics market, which stood at $1.07 billion in 2015, is likely to reach $1.94 billion by 2020, growing at a CAGR of over 12%.
Current trends in the global invisible orthodontics market
#1. Increased demand for cosmetic dentistry
As individuals are becoming more and more conscious about the appearance of their teeth and smiles, there has been a steady increase in the demand for cosmetic dentistry across the globe. This trend certainly isn’t limited to the developed world either; even developing countries are witnessing a growth in the demand for restorative dental solutions. From enamel shaping to teeth whitening, the quest for perfect teeth has propelled the cosmetic dentistry market. Along with increased awareness, various marketing strategies used by vendors and clinics have also helped to increase the demand for cosmetic dentistry and invisible orthodontics in particular.
#2. Technological advancements in orthodontics
Technological advancements such as 3D imaging, electron microscopy, and the use of virtual reality training in labs has taken orthodontics to a whole new level. Additionally, with the help of computer-aided design & manufacturing (CAD / CAM), manufacturers have been able to create dental fixtures that are capable of aligning several designs on the basis of the size, color and material type. What gives CAD / CAM technology an edge is that it allows dental orthodontics to be highly customized, which in turn makes the process easier and reduces patient recovery time.
#3. Rise in medical tourism
Today, medical tourism has become a popular phenomenon, especially with the availability of low-cost dental procedures in certain countries. Developed countries like the United Kingdom are witnessing a rise in dental tourism due to high quality dental services and state-of-the-art infrastructure.
In addition to the above mentioned trends, social media marketing has also been making its mark. Social media has emerged as an important tool for increasing awareness and bringing invisible orthodontics to segments of the population that might not otherwise have access to them.
View the 2016-2020 Global Invisible Orthodontics Market Report
