This Week in the News : Baseball, Social Analytics and an Uber Collaboration

Analytics is the new buzz word on the global digital platform. Be it in the retail business, financial sector, the healthcare industry, or something as far-fetched as the sports industry. Sports analytics for instance has emerged as a critical tool with which trainers, athletes, as well as sports lovers can get an in-depth analysis on…

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Social Media Analytics: Sourcing Valuable Insights to Improve Digital Marketing

From the smallest independent retailer to the dominant multi-national brand, every enterprise is cognizant of the advantages offered by social media. With more than 800 active social networking websites, social media has become a major platform for businesses to improve their promotion and marketing efforts digitally.  Social media analytics can play a crucial role in…

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