Why M-commerce will Dominate Marketing Strategies in 2018
The first iPhone hit the market in 2007. Suddenly, the fine line between work- life, entertainment- information and ‘maybe’- ‘must have’ was massively blurred. A decade later, M-commerce, or buying- selling conducted electronically by mobile phone, is an enterprising marketer’s best bet. Will 2018 be the breakout year when m-commerce finally stands atop the e-commerce…