What is Real Time Bidding (RTB) and How is it Transforming Advertising?

Digital advertising has grown strongly in the past few years. Advertisers are now trading their ads programmatically and, along with publishers, are demanding and investing in developing programmatic technology. Real Time Bidding (RTB) has opened the floodgates for companies to purchase ad inventory in bulk through ad exchanges. The automation of the purchasing inventory, using…

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Telematics

Top 17 Companies in the BYOD Security Market

Recently, many enterprises’ devices have been affected by cyber security attacks. To combat this, numerous protective measures have been initiated across various end-user segments including large enterprises and SMEs. There are several pure-play vendors in this market that have developed software kits that can be integrated into devices used to access the internet. Currently, the…

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Digital Content Market

Animation Software Market Poised to Experience Major Growth

According to a new report from TechNavio, the Global Animation and Design Software Market is growing at a CAGR of 15.09 percent from 2014-2018, as the software is snapped up by companies across the board to create everything from blockbuster films to educational material. 3D Driving Market Growth, Edging Out 2D In 2013, the 3D animation software segment accounted…

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Digital Content Market

National Epilepsy Month Challenges Public Perception, Understanding of Seizures

November is National Epilepsy Awareness Month in the US, and this year the Epilepsy Foundation is daring people to understand more about the disorder, in order to increase awareness and break down barriers for those suffering from seizures. According to a release from the foundation, “the Epilepsy Foundation’s “#DareTo” campaign challenges the general public to…

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Telematics

Natural Gas Storage Market Heats Up

Storage is an essential part of the natural gas market, since energy demands can fluctuate significantly during peak and off-peak season. Storing gas during the off-peak season for use during peak times helps reduce the demand and supply gap and increases supply reliability. Generally, natural gas storage can be categorized as either above or underground…

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Digital Content Market

School Security Systems: Demand Is High But So Are Implementation Costs

Recent terror attacks on schools have raised questions over safety and security in schools. As terror attacks become increasingly sophisticated and complex, it is apparent that the security measures of old have to be supplemented with newer, technologically advanced measures. The adoption of newer security measures like security cameras, access control systems, and metal detectors…

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