The global luxury pen market is forecast to witness a steady growth in the coming years with several world’s top luxury pen brands leading the market. High-end pens are often considered as luxury products that are available as standard pens, special edition, and limited editions, with fountain pens being the most popular category. Due to the increasing brand awareness and high disposable income among consumers, luxury pens still pose huge popularity. Many leading luxury pen brands are trying to encash the opportunities in this growing luxury goods market.
Global Luxury Pen Market Analysis
According to the recent market analysis report from Technavio, the global luxury pen market will generate a revenue of more than USD 2.8 billion by 2021, registering a decent CAGR of nearly 4% during the forecast period.
One of the major trends in the market is that the luxury pen brands are strategically investing in product development by modifying the luxury pen nib with platinum and other expensive metals. Hence, the global luxury pens market has got a great potential in the forecast period. The global luxury pens market is anticipated to witness a moderate growth rate in the upcoming years.
Another market trend is the customization of luxury pens. Business enterprises prefer to gift personalized luxury pens to their business partners and employees. Additionally, they also prefer them as giveaways at trade shows, corporate events, seminars, and conferences. Combine this with the consistent advances in printing technologies, developments in software, and an increase in demand from consumers, the need for customization of luxury pen is growing. To cater to the demand, leading luxury pen manufacturers are offering pens inscribed and personalized with a particular logo, name, or text.
Top 10 Luxury Pen Brands Leading the Global Pen Market
A. T. Cross Company
T. Cross is a leading American luxury goods manufacturer founded in 1846, the company owns several luxury pen brands including Cross and Sheaffer etc. Its Cross pen is particularly popular among the US presidents, all presidents from Ronald Reagan to Donald Trump have used Cross pens to signed legislation. The company also manufacturer other luxury goods such as desk accessories, wristwatches, leather goods (portfolios, pen cases), cufflinks, and fine writing instruments.
Lamy
Lamy is one of the leading pen manufacturers in Europe. The company is German-owned. Josef Lamy founded the business in 1930 by purchasing the Orthos pen manufacturer. Lamy was a pioneer in the use of moulded synthetic plastics to make their product. Today, Lamy has evolved to become one of the world’s top luxury pen brands.
MONTEGRAPPA
Founded in 1912 as a manufacturer of gold nibs and fountain pens, Montegrappa has been one of the world’s top luxury pen brands for over 100 years. Montegrappa – originally known as ELMO – benefitted from a pool of local talents, a workforce able to produce finely crafted objects, with style, with panache and with a drive to achieve excellence.
Montblanc International
Montblanc is one of the world’s most famous luxury pen brands, manufacturing full range of high-end ballpoint, rollerball, fountain pens and pencils. Established in 1906, Montblanc has expanded its collection beyond writing instruments to include high-quality luxury leather goods, timeless jewellery and elegant stationery, all crafted with the brand’s signature meticulous care and top-quality materials.
Newell Brands
Newell Brands is a multinational consumer and commercial products manufacturer and distributor, with its headquarters in New Jersey, United States. It’s also the owner of several world’s leading luxury pen brands, including Parker Pens, Berol, and Waterman etc.
S.T. Dupont
T. Dupont is a French luxury pen manufacturer founded in 1872. S.T. Dupont’s collections are made in France and the main production site is in Faverges, Haute-Savoie. The company originally built its success on leather work, then has been supplying high-end writing instrument since the 1970s. Today S.T. Dupont is well known for its high quality ball-pens, and making it one of the world’s leading luxury pen brands.
Ancora
Ancora is one of the leading Italian luxury pen brands that founded in 1919. Ancora Pen is famous for making their own pen nibs using 18K gold, and using other high-end materials, such as precious metals, gemstones and handled sea shells, silver, and brass to make pen barrels. Ancora’s luxury pens are known for its exquisiteness and high price.
Parker
The Parker Pen Company is another leading luxury pen manufacturer, founded in 1888 in the US and currently headquartered in France and the UK, where its main production is located. Parker pen is also known as a favourite choice of President John F. Kennedy for signing legislation and to give as gifts
Sheaffer
Sheaffer Pen Corporation is one of the leading American luxury pen brands and manufacturers of writing instruments, particularly luxury fountain pens. The company was founded by Walter A. Sheaffer in Fort Madison, Iowa, and incorporated in 1913. Some of the Sheaffer’s high end collections include Legacy Heritage, Intensity, VFM, Prelude, and Taranis.
Aurora
Aurora Pen Company was established in Turin, Italy in 1919 as the first Italian fountain pen factory. For almost 100 years, Aurora has been known for its high quality Italian craftsmanship, beauty and design in each pen it creates. Aurora’s limited editions have enthralled Collectors for years in addition to their everyday writing instruments.
Check Technavio’s Global Luxury Pen Market Report
Check Technavio’s Global Luxury Pen Market Report for more market insights related to the top luxury pen brands. This market research report provides the latest market size and market development for major market segments in terms of product types and regional market landscape. The report contains detailed market trends, market drivers, market challenges and key opportunities. In-depth market analysis such as Porter’s five force model, and comprehensive competitive landscape including detailed profiles of top companies are also included in the report.
