CRM software has become an essential tool in today’s interconnected and competitive world. Indeed, it is not only being used for managing customers but also for vendors, employees, and other partners. Today, there are plenty of CRM solutions offered by many world’s top CRM software companies available in the global market that address enterprise’s requirements as well as allow for flexibility and customizations. Today, several CRM companies are leading the market with some of the best CRM products and excellent services. This blog lists several top CRM software companies for both in-house and outsourcing CRM markets around the world.
Global CRM Outsourcing Market Analysis
A large number of software providers today prioritize cloud over on-premise services, which has eventually increased the adoption rate of CRM software by businesses of all sizes. Consequently, it goes without saying that the global CRM outsourcing market is growing at an unprecedented rate. Technavio’s market research analysts forecast the Global CRM Outsourcing Market to grow at CAGR of close to 6 % with the annual revenue expected to reach $84 billion by 2022. According to the report, the Americas accounted for more than 46 % of the global CRM outsourcing market followed by EMEA with a revenue share of over 33 % in 2017.
For the latest CRM outsourcing market size, CRM outsourcing market forecast, and top CRM software companies in the world, please see our report Global CRM Outsourcing Market 2018-2022, or download your FREE CRM Outsourcing Market Report Sample now!
Top 10 CRM Software Companies in the World 2019
Salesforce
Salesforce was one of the first companies which initiated the revolutionary idea of replacing the old desktop CRM software with cloud-based CRM, making it accessible anytime from anywhere. Today, the company’s innovative cloud platform is the #1 CRM solution, catering to the diverse needs of various industries. In 2018 Salesforce.com’s record high in sales put the giant on Cloud 9. Its biggest business, Sales Cloud, accounted for over $3.5 billion in revenue, making it larger than some independent cloud software companies.
Salesforce counts over 150,000 users of its customer relationship management (CRM) software, and these customers come from a variety of industry verticals, including financial services, manufacturing, telecommunications, and entertainment. Salesforce made a key move in 2017 by acquiring Demandware to add e-commerce capabilities to its offerings at a price of $2.8 billion, this was the company’s biggest purchase in its history.
Find out Salesforce’s market share in the global CRM outsourcing market
Microsoft
Microsoft has long been one of the world’s largest CRM software companies that delivers immense value to customers. We have seen the Microsoft Dynamics CRM system go through quite a transformation from the time it’s been on the market. The latest version of CRM Microsoft Dynamics 365 is grabbing all the attention and is set to be the game-changer for the company. Microsoft Dynamics 365 is differentiated from competitors through its ability to extend and scale across numerous business units, providing companies the capability to leverage their investment without the need for additional software.
The rapid growth and adoption of the latest Microsoft Dynamics 365 is a testament to the investments that the company has made in delivering a high-class solution that businesses can use to streamline their operations and be more productive. With nearly two decades of experience in CRM market, it’s unlikely that the speed of change will slow down, and Microsoft’s most impressive innovations are yet to come.
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SAP
SAP is one of the dominant CRM software companies that helps enterprises to run the back-office operations such as finance and supply chain management. This year, SAP’s cloud computing revenues surpassed €1 billion in a quarter for the first time, inspiring the company to make upfront plans for CRM market. SAP recently announced its bigger plans for Customer Relationship Management (CRM). The company wants to outgrow the market by rolling up functions including sales and marketing, customer service, commerce, and consumer data protection tools into its new suite.
SAP’s strategy is to grow its cloud business and move away from the low predictable business of selling software licenses. SAP is taking direct aim at Software-as-a-Service (SaaS) powerhouse Salesforce and its market leadership in CRM software market.
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Oracle
Oracle entered the CRM market in 1998 and since then has provided customer relations solutions to over 420,000 customers across 145 countries. Oracle delivers almost all the tools to make enterprises of all sizes operate efficiently through a wide range of fully integrated cloud applications, engineered systems, and platform services. However, Oracle was late to launch cloud infrastructure and platform services that made the company remain behind market leaders including Salesforce, Microsoft, and AWB.
Nevertheless, the company has been making all efforts to achieve a higher position in the CRM software market, which is one of the reasons for Oracle to acquire and partner with several companies. In late 2017, Oracle acquired Aconex, an Australian provider of web-based tools for about $1.2 billion. The company also bought NetSuite in Jul 2016 for $9.3 billion. NetSuite provides cloud-based business management solutions like Oracle’s.
HubSpot
HubSpot is one of the top CRM software companies in the global market because of its wide-ranging capabilities and applications. The company’s CRM tools have specific hubs for marketing, sales, and customer experience to address the varied sides and needs of a business, eliminating silos. Based in Cambridge, Massachusetts, the company develops cloud-based, inbound marketing software that helps businesses to change the way they market online.
HubSpot’s service portfolio includes SEO, website content management, social media publishing, and monitoring, marketing automation, email marketing, and reporting and analytics. HubSpot’s sales application allows sales and service groups to have effective communication with leads and prospects.
Download report sample on Global Marketing Cloud Platform Market 2017-2021
Zoho CRM
Zoho may not be a household name like Google and Microsoft, and their CRM software might not be as popular as Salesforce.com, but Zoho CRM has been a strong competitor in the CRM space for several years owing to its robust features and overall quality and utility. Zoho provides a wide range of online applications for business operations including customer relationship management, corporate presentations, e-mail, and human resource management. While its WebNMS offer network simulation and testing tools, the company’s ManageEngine provide tools for managing business assets. More than 13 million users depend on Zoho apps.
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Nimble
Nimble is one of the most popular CRM software with a simple and insightful manager that help businesses and professionals build better work relationships in a multi-channel world. Nimble was designed to allow small business to gain the same benefits larger companies have attained with their CRM tools without the related costs and complexities. Nimble brings together a calendar, communications, and collaborations, and contacts in one single platform, pulling in the most popular social channels (Facebook, Twitter, and LinkedIn) and linking this functionality to business contacts.
Sugar CRM
California-based SugarCRM has grown from an open source project to one of the largest CRM companies in the world in just a decade. The growing popularity of its products has provided SugarCRM with consistent year-to-year growth which made this company a serious contender in the CRM market. SugarCRM claims more than 1.5 million end-users and is used on over 26 languages across 120 countries. SugarCRM continues to surpass earnings expectations and is grabbing the attention of big-name investors. The multinational investment banking company, Goldman Sachs, invested $40 million dollars in SugarCRM recently.
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Insightly
Insightly, a San-Francisco-based firm is touted as the top online small business CRM company with more than 1.5 million users at over 25000 companies, in nearly every industry vertical, worldwide. It’s a cloud-based CRM software solution for small business that delivers enterprise-level segments for large companies and multi-level organizations. Insightly is designed and developed to keep all the data needed to run a business in one place, accessible by all employees, wherever they are in the world. The company announced a partnership with Xero, a cloud accounting software company, in 2015. In July 2017, Insightly launched a new version of CRM Suite with a new user interface, featuring Microsoft Outlook integration.
Infor CRM
Formerly known as SalesLogix, Infor CRM is an award-winning company that uses state-of-the-art technology to offer CRM system for managing information, relationships, and CRM. Infor CRM’s portfolio of analytics and reporting tools can help companies meet user requirements at all levels of sophistication. From basic lookup and reporting capabilities, to timeline visualization, interactive dashboards, and custom reports, the company offers powerful solutions that help increasing individual effectiveness and maximizing organizational and customer intelligence.
View other major CRM software companies in the Global CRM Outsourcing Market
Future of the CRM Software Companies
Gone are the days when CRM systems were regarded as sales tools for accessing activities specific to the sales process. Today, small as well as large companies are increasingly understanding the importance and value of sharing information throughout the organization. A large number of companies today rely on analytics services to transform unstructured information into the structured information that is collected from various channels. They are increasingly using the advanced analytical CRM tools and solutions such as predictive analytics to understand the pattern related to consumer behaviors. Consequently, the use of a CRM software is spreading beyond the conventional sales department. Moreover, these factors are likely to trigger the growth of the CRM software and CRM outsourcing market.
Related market report: CRM Market in China 2018-2022
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