For the past few years, more and more emphasis has been placed on the word ”energy”, specifically when it’s placed behind the word ”saving”. Environmental well-being is abuzz everywhere these days, and many different technology industries are capitalizing on this trend by framing their services and products in a green-friendly context. One such example, is The Global Uninterruptible Power Supply Market.
Uninterruptible Power Supply (UPS) systems were originally developed to provide power backup to a load during a power breakdown, and although this is still their primary function, many vendors are now marketing the technology as an eco-friendly initiative. Energy storage is considered as one of the top five technologies that can delay climate change in the grand scheme of things, many countries are increasingly adopting UPS systems for energy storage to reduce their environmental impact. This factor is large contributor to the market’s current 2012-2016 CAGR of 6.6 percent.
At the forefront of the green UPS solutions trend are two key-players, Emerson Electric and Eaton. Both companies offer systems capable of operating with 96 and 99 percent energy-efficiency. Meanwhile, many vendors are working on developing next-generation power storage technologies which will further aid the environment-related efforts of companies. For instance, instead of using electricity, many greener methods such as solar and wind energy might be used to charge the batteries in UPS systems.
All this being said, advertising technology as energy efficient isn’t enough to guarantee success in the market for uninterruptible power supply systems. Rather, customers also demand the following buying criteria
- High accuracy
- Total cost
- Reliability
- Service support
It can be very difficult to fulfill all four of these factors along with environmental friendliness. Vendors who are able to perform this balancing act successfully however, will see great rewards and overcome the main challenge faced by The Global Uninterruptible Power Supply Market; that being, a lack of product differentiation. After all, what stands out more than the colour green?
For more information, view our 2012-2016 report on The Global Uninterruptible Power Supply Market.
