Over the past decade, terms like Online Display Advertising, SEM (Search Engine Marketing), Social Media Marketing, Online Classified Advertising and Affiliate Marketing have become essentials to marketers. The Global Internet Advertising Market is growing at a CAGR of 11.75 percent.
Be it products, services, promotions or events, internet advertising has become a key component of marketing strategies. The most popular advertisement in June 2014 was Shakira’s song “La La La” for the FIFA World Cup 2014, which got 1.50 million shares. It was followed by the Nike Football’s: The Last Game video, which got 0.76 million shares.
Accounting for a sizeable chunk of any online marketing budget, is Paid Search Internet Advertising. However, the market share of online display and mobile advertising is swiftly rising. While advertisers are increasingly targeting mobile user, it is the presence of the same players in this market that makes it a highly competitive one.
Facebook, a major player in this segment, aims to develop social products to increase engagement, improve their ad-products and to excel at mobile product development. Similarly other vendors are expected to join the bandwagon with innovative products to consolidate the market. Such a fast-paced transition is bringing all participants in the internet advertising segment to join the party!
Top 10 Websites that Advertisers Use for Online Marketing
Gauging this exciting market of online publishers, social sites, e-retailers, video hosting platforms and ad server companies, Technavio analysts bring you the top 10 popular website owners in the Global Internet Advertising space:
eBay
“eBay was incorporated 1995 and is headquartered in San Jose, California, US. The company was reincorporated in 1998 in Delaware. It is divided into three segments: Marketplaces, Payments, and Enterprise.
The company generates revenue from the transactions and payments. It also generates revenue from market services, classifieds, and advertising, As of December 31, 2013, the company’s Marketplaces segment had more than 128 million active users and its Payment segment had 143 million active registered accounts.”
“Facebook was founded in 2004 and is headquartered in California, US. It is an online social networking service. In February 2014, it acquired WhatsApp for US$19 billion.
The company’s product offerings include features such as news feed, timeline, and graph search; Messenger, a mobile to mobile messaging app available in Android phones and iOS; and Instagram, a mobile app and website for uploading photos and videos.”
“Google was incorporated in 1998 and is headquartered in Mountain View, California, US. Google is a global technology company that builds various products, and at the same time, provides various services for organizing information. Google focuses on search, advertising, enterprise, operating systems and platforms, and hardware products. It primarily generates revenue from online advertising. It also generates revenue by selling hardware products. The company provides services in more than 100 languages and in more than 50 countries worldwide.”
Microsoft
“Microsoft was founded in 1975 and is headquartered in Redmond, Washington, US. It is a global leader in the field of Software Products and Services. The company develops licenses and supports a wide range of software products and services. The company is known for its software products such as Microsoft Windows Operating system, Office Suite, and Internet Explorer.”
Yahoo
“Yahoo was incorporated in 1995 and is headquartered in Sunnyvale, California, US. The company is an American multinational internet corporation. Its site is one of the most popular sites in the US. Its stock is listed on the NASDAQ Global Select market under the symbol YHOO.
The company’s online marketing offerings include search, which includes Yahoo Search, and Yahoo Answers; communications, which includes Yahoo Mail, Yahoo Messenger, and Yahoo Groups; digital magazines, which include yahoo.com, My Yahoo, Yahoo Weather, Yahoo News, Yahoo Sports, Yahoo Finance, and Yahoo Entertainment and Lifestyles; video, which includes Yahoo Screen and Yahoo Smart TV; Flickr; and Tumblr.”
BBC
“The British Broadcasting Corporation is a UK based international public service broadcaster headquartered at Broadcasting House in London. It was founded in 1922. The company’s products include broadcasting, radio, and web portals.”
Deutsche Telekom
“Deutsche Telekom AG is a German telecommunications company headquartered in Bonn. Deutsche Telekom was formed in 1996 as the former state-owned monopoly Deutsche Bundespost was privatized.”
IAC
“IAC was founded in 1995 in the neighbourhood of New York, US, known as Chelsea. It is an American internet company having more than 50 brands across 40 countries. It focuses on areas such as search, applications, online dating, media, and e-commerce. It has more than 150 brands and products.
The company has a broad product portfolio. It owns a number of companies and websites including About.com, Ask.com, Dictionary.com, Reference.com, Tutor.com, and Match.com.”
Orange
“Orange is a leading global telecommunications company. It has more than 161,000 employees, including 101,000 employees in France. It is located in more than 30 countries with a customer base of more than 236 million customers.
In 2013, the company achieved first and second positions in 75 percent of the markets in European countries and 83 percent of the market in the MEA region. In addition, Orange Business Services was recognized as the best global operator at the 2013 World Communication Awards.”
