3D has moved well beyond the realm of kitschy red and blue cardboard glasses, and has become a sought-after technology for media across the board. In fact, a number of new, 3D-enabled devices have popped onto the market recently, including:
- 3D Media Players
- 3D Gaming Consoles
- 3D Portable Devices
- 3D TV Displays
- 3D Desktop PCs and Notebooks
And why not? 3D-enabled devices give users a unique, immersive experience. The market is being flooded with products from top vendors like Apple, Hitachi, HTC, LG Electronics, Samsung, and Sony, and we can expect to see further influx of innovative new products, as the market grows at a CAGR of 29.72 percent from 2014-2018. The popularity of 3D technology and readiness of consumers to snap up new devices will help the global market skyrocket to more than 1.9 billion units by 2018, according to a new report from TechNavio.
This strong market outlook can be attributed to a few key elements:
Rapid Change in Consumer Demographics
Once upon a time, 3D was very much aimed at kids and teens, but the technology has moved forward in leaps and bounds, which has resulted in a shift in the target demographic for 3D devices. Because of this shift, vendors have had to introduce new featured to appeal to an adult audience, and change their marketing strategies to target a huge range of customers.
The added bonus for vendors is that this new, older audience for 3D content has significantly more disposable income than kids and teenagers. Consumers aged 25-34 have (in general) more money and can afford higher-end applications, and are much more likely to invest in fancy new 3D devices.
Availability of 3D Content
This upsurge in devices is begetting a boom in content for these gadgets, and operators and broadcasters are increasingly focusing on developing 3D content in order to capitalize on the novelty and popularity that the technology is currently seeing.
Advances in Technology and Product Innovation
The Global 3D-enabled Devices market has witnessed various technological developments and product innovations to cater to the needs of consumers, who are increasingly looking for an enriched visual experience.
Recent advances in technology, including the emergence of HD displays along with HDMI and wireless network compatibility, are enhancing the viewing experience for consumers with easy-to-connect devices. With the advent of high-end displays and TV sets, the Global 3D-enabled Devices market is expected to witness rapid growth during the forecast period.
