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Rapid uptake of mobile devices—the number of smartphones shipped worldwide in 2014 was 1.22 billion units—and the growing popularity of apps means that advertisers can now put ads directly in the hands of their target audience with in-app ads.
And with the global in-app ad market expanding at a CAGR of 39.97% from 2014-2019, this breed of ad is here to stay.
Technavio analysts have narrowed down the top 15 companies in the global in-app ad market:
Chartboost
Chartboost was founded by mobile game developers and data geeks
We build technology for mobile game developers. We help you make money and build a business with your games. We love data and anything that helps you drive intelligent decisions. We care about design, your users, and their overall experience.
Fiksu
Fiksu provides data-fueled mobile marketing technology that connects brands, agencies, and app advertisers to targeted mobile audiences throughout the customer journey.
Our mobile audience platform combines a massive, proprietary dataset with powerful segmentation tools to create, refresh, and reach audiences, for user acquisition, brand awareness, or re-engagement campaigns. Our technical capabilities are further enhanced by our experienced mobile marketing professions who help to drive outstanding results for all of our clients.
Flurry
Flurry’s mission is to optimize the mobile experience through better apps and more personal ads. Our market leadership in mobile analytics means data is at the center of everything we do. Today, Flurry Analytics is the industry standard in mobile, and provides more than 170,000 developers the business data they need to understand their audience, usage and performance.
Maximize revenue and achieve massive scale with Google’s ad solutions. Whether you’re looking to grow your audience or monetize your content, Google can connect you with the widest audiences across screens — worldwide.
iAd
Generate advertising revenue from your iOS app — with just a few lines of code. Promote your app to millions of iOS users around the world. iAd makes it easy to do both.
InMobi
Miip, the InMobi Discovery Platform, opens up a world of possibilities for mobile consumers. It enables discovery of highly relevant and curated products by reimagining advertising for a destination-less world. Miip delivers interactive and visually rich experiences to rivet consumer attention across a multitude of apps.
Kiip
Kiip (pronounced “keep”) redefines how brands connect with consumers through a rewards platform that targets “achievement moments” in mobile games and apps. This innovative approach to mobile marketing creates meaningful engagements between users, developers and advertisers. Backed by Hummer Winblad, Relay Ventures, True Ventures, Digital Garage and others, the company has raised $15.4 million in funding to date.
Matomy Media
Matomy Media Group is one of the world’s leading digital performance-based advertising companies. Our mission is to deliver unmatched results for our advertisers and media partners. We accomplish this by offering a single multi-channel gateway to all digital media channels on web, mobile and social platforms.
Advertisers benefit from our expertise in targeting and media optimization, which allows them to maximize their quality and ROI for every campaign on all digital channels. We provide our media partners with powerful inventory monetization for high fill and eCPMs through our full- and self-service monetization options.
Millennial Media
Our mission is to make mobile simple for our partners.
As a trusted partner in mobile advertising since 2006, we are passionate about helping our clients win.
We are the leading independent mobile marketplace. Our end-to-end tech stack allows our partners to work with us in the way that suits them best on a global scale.
Mobile Network
A leader in their market, Mobile Network Group is the first marketing, technology and mobile advertising company listed on the stock exchange in France, founded in 2011 and overseen by Paul Amsellem. They are an independent Mobile Adnetwork, among the leading in Europe, with 71 millions unique visitors across their agencies MBrand3, Mperf and madvertise Media, in Germany and in Italy, representing over 100 premium publishers in Europe.
MobPartner
MobPartner was founded in 2009 in Paris, France with one simple goal – to build the most advanced mobile advertising & monetization solutions based on performance-driven results. Today we offer cutting-edge mobile marketing products in which advertisers pay only for measurable performance, and publishers monetize with superbly matched campaigns and contextually relevant ad units offering high eCPMs.
Our team aims to meet the goals of our mobile customers at both the local and international level. We believe in transparency from company to pricing to reporting, we pride ourselves in our industry accolades and leading technology, and most of all we love what we do and the people we work with!
MoPub
Drive More Mobile Ad Revenue.
MoPub is a hosted ad serving solution built specifically for mobile publishers.
Grow your mobile advertising business with powerful ad management, optimization and reporting capabilities, and earn revenue by connecting to the world’s largest mobile ad exchange.
PubMatic
PubMatic is the leading marketing automation software platform for publishers.Through real-time analytics, yield management, and workflow automation, PubMatic enables publishers to make smarter inventory decisions and improve revenue performance. Focused on serving the needs of premium publishers, PubMatic inspires buyer confidence by providing flexibility in audience discovery and planning media campaigns through its Media Console and APIs. The company’s marketing automation software platform provides a global roster of comScore publishers with a single view into their advertiser relationships across every screen, every channel and every format.
RevMob
RevMob offers a mobile ad platform for global publishers, developers and advertisers. Headquartered in Sao Paulo, Brazil, the company provides its publishers with eCPMs significantly above the industry average through a unique algorithm with a simple SDK implementation.
Science
The 40+ person Science platform team focuses on portfolio company growth and transformation. With deep and relevant experience at leading technology firms such as News Corp, American Capital, AOL and IAC, our team comprises high-level diversified talent to help companies on many levels.
We maintain 3 US based CTO’s and a technology development team in the US, with 50+ person (and growing) expansion teams in India and Armenia..
With expertise in technology, digital marketing, human resources, product, design and business development, our team is poised to expand its reach from early-stage companies to include to larger and later-stage assets.
