Being a woman is expensive.
Last year, the Canadian government nixed a tax on feminine hygiene products, following widespread support for an online petition to end the tax.
Interested in health and wellness? Check out Technavio’s full report library
While ditching the GST was a victory, it was just the first step in a much more complex system, explains Canadian Business.
And even if you take taxes out of the equation, pads, tampons, and other feminine hygiene products are still pricey, and not exactly an avoidable expense.
These high costs have been the weak link in the feminine hygiene market that has allowed menstrual cups to sneak in and steal the hearts and minds of women everywhere.
But while some have been extolling the health, financial, and environmental virtues of menstrual cups for ages, social acceptance of the silicone devices has been slow. Tampons still reign supreme, and many women would rather shove a wad of bleached cotton up their nether regions than risk coming up close and personal with their time of the month.
In response to both curiosity and confusion about the cup, the internet has been awash in reviews from supporters that seek to demystify the device. Praise and criticism are present in equal measure, the latter often with highly comedic results.
But it seems like the naysayers and the “yuck” factor aren’t enough to stymie the growth of the global menstrual cup market. The market is expected to reach a value of $1.28 billion by 2020, growing at a CAGR of 4.02%.
Technavio analysts have identified 20 of the top companies making and selling menstrual cups around the world:
- Anigan
- Bella
- Diva International
- FemCap
- Femmecup
- Freedom Products- Juju Cup
- Intimina
- The Iris Cup
- The Keeper
- Lena
- Lune Group
- Meluna
- Mia Cup
- MiaLuna
- Mooncup
- Naturcup
- Rainbow Cup
- Ruby
- SckoonCup
- SheCup
